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Tuesday, March 19, 2019

Edrian Baldevieso aka Tootsie Givana

When voice of Palawan, DYPR AM Radio introduce new genre in showbiz reporting, Edrian Baldevieso a Physical Therapist student that time in Holy Trinity College takes the courage to audition, and luckily he land in the job with flying colors.

From the daily radio show, DYPR Big show return with him as main anchor wherein he showcase his skills in comedy, parody and of course hosting, he became a favorite in many local pageants, private shows and corporate events for sometimes until he move to Manila after joining a party band, yes he can sing.

With connections thru an old friend Cleo Cantalejo, the Tootsie we know venture in making indie films with the mentorship of the late Deo J. Fajardo, he was able to star in some notable big indie projects like Xeroks Copy with Jao Mapa, Imburnal with Snooky Serna and some more, this along side is him being a hair and make up artist. He eventually became the on call HMUA for OPM Icon Claire Dela Fuente and her pool of talents like sexy housemate Sam Pinto.

Tootsie bid goodbye in doing indie films, venture in working in Dubai for a fashion brand for couple of years, and now back and resides in Puerto Princesa for good, back in radio this time with DWIZ and some gigs in events. Here is the feature we did for him before in Bandillo Ng Palawan.
Bandillo Ng Palawan 
Sipet-Sipet Espesyal 
April 23-29, 2007
Vol. 10 No. 17

Sunday, March 17, 2019

Tobacco industry targets women in Asia

 As the world commemorates International Women’s Day last March 8, the Southeast Asia Tobacco Control Alliance (SEATCA) puts the spotlight on how the tobacco industry continues to extensively target women and girls especially in the ASEAN region.

“Internal tobacco industry documents reveal that the tobacco industry is notorious in targeting women and girls through ads and novel products that promote social desirability, independence, sophistication, glamor, romance, fun, and weight control,” said Dr. Mary Assunta, Senior Policy Advisor of SEATCA.

While smoking prevalence among females remain relatively low, smoking rates among adolescent girls in Philippines, Malaysia, Thailand are higher than the rate among adult women respectively (9.1% vs 5.8%; 2.4% vs 1.4%; 5.2% vs 1.7%).

Women and girls especially in low and middle-income countries (LMICs) are smoking in greater numbers than ever before. The tobacco industry needs to recruit new smokers to increase its profit and introduce new ways framed as “innovation” by refreshing brand marketing devices and imagery to appeal to women and young girls.

This is the common strategy and technique used by transnational tobacco companies (TTCs) in introducing product characteristics on packaging, labeling and promotion of product innovation such as flavored capsules and flavored filters. Approach used in product development also focuses on specific product designs and characteristics including filters, capsules, flavours, shape, color and perceived product’s strength or mildness.

Below are some of the tobacco industry’s deceptive tactics (see images) to promote smoking particularly among women and girls:
In Indonesia, Malaysia and Singapore, some brands sell cigarettes in super slim “Lipstick” Packs. Female-targeted elegant slims or super slim cigarettes are also packaged in slimmer packages and influences beliefs about smoking and weight control – an important predictor of smoking behavior among women.

In Malaysia, Cambodia and Vietnam “Less smoke smell (LSS)” technology has been used to promote cigarettes designed to reduce secondhand smoke odor or visibility. Kiddie packs (with 10 to 12 sticks) are also available in Indonesia and the Philippines.

Flavor capsules in cigarettes are becoming increasingly popular and increase attractiveness of smoking. Some cigarettes sold in Cambodia, Indonesia, Malaysia, Philippines, Singapore and Vietnam have capsule filters that can be crushed to release additional menthol or other flavoring solutions.

Eye-catching colors are used in cigarette packaging and labeling to represent different cigarette flavors and strength or smoothness within brand families. The brand image is strengthened by attention-grabbing designs and bright colors to indicate different flavors (such as blueberry, berry, strawberry, orange, strawberry and apple) and communicate the false impression of lower tar or milder cigarette. Gold and silver are normally used to convey ‘low-tar’, green for menthol and blue for ‘light’ and to reflect ice and cooling.

“Despite all the rhetoric from tobacco companies that they are suddenly concerned about smoking and now have new safer products, however the bulk of their profits comes from selling regular cigarettes and they are continuing to aggressively market regular cigarettes to the young.  It’s absurd when tobacco companies project activities around gender equity,” said Assunta.

According to the US Centers for Disease Control and Prevention (CDC), a woman’s risk of dying from smoking has more than tripled and is now equal to men’s risk. Smoking puts women at risk for heart attacks, strokes, lung cancer, emphysema, and other serious chronic illnesses such as diabetes.

Preventing an epidemic of tobacco-related diseases among women in the LMICs is one of the greatest public health opportunities for governments of our time. Governments should take more seriously the recommendations in the global health treaty, the WHO Framework Convention on Tobacco Control (FCTC) that includes introducing plain packaging which requires cigarette packs to be sold in a standardized size, shape, and drab brown color, free of any logos or images and only brand names will be allowed in a standardized font type, size, color, and location.

In September 2019, Thailand’s standardized packaging regulation will start to take effect and Singapore will soon follow.  Standardized packaging reduces the attractiveness of tobacco products, increases the effectiveness of graphic health warnings, and reduces the ability of tobacco packaging to mislead consumers about tobacco’s many harmful effects.

Other important solutions contained in the FCTC that countries must implement are: comprehensive ban on tobacco advertising, promotion, and sponsorships such as pack displays, ban on kiddie packs and single-stick sale, 100% smoke-free policies, and high tobacco taxes.

Related links: 
Tobacco industry targeting girls and women in ASEAN – https://drive.google.com/file/d/1coTS1DP4iWdQIrMg-OxeCqNMDeIvk9YI/view?usp=sharing
Tobacco industry targeting women and girls - https://www.tobaccofreekids.org/assets/factsheets/0138.pdf

About SEATCA 
SEATCA is a multi-sectoral non-governmental alliance promoting health and saving lives by assisting ASEAN countries to accelerate and effectively implement the evidence-based tobacco control measures contained in the WHO FCTC. Acknowledged by governments, academic institutions, and civil society for its advancement of tobacco control movements in Southeast Asia, the WHO bestowed on SEATCA the World No Tobacco Day Award in 2004 and the WHO Director-General's Special Recognition Award in 2014. (PR)

Saturday, March 16, 2019

Century Park Hotel Treats Graduates Starting March

A Toast To New Beginnings!2019 is a banner year for graduating students with moving up day a much-awaited event as it symbolizes the culmination of all the hard work put into studying, sleepless nights, blood, sweat and tears.

As graduation season is fast-approaching, Century Park Hotel (CPH), one of the finest hotels in Manila, is giving a special treat of 3 + 1 to all students who are finishing the academic year with a flourish!

From March 1 to May 31, 2019, get 1 FREE buffet (lunch or dinner) for every 3 paying guests at Café in the Park.

To avail of the offer, simply present any proof of graduation such as: diploma, school ID or registration form.

Century Park Hotel features a daily themed buffet: French-Italian Indulgence (Mondays), Modern Filipino (Tuesdays), Mediterranean Taste (Wednesdays), Essence of Asia (Thursdays), Western Delights (Fridays), Chef’s Special (Saturdays) and Classic Filipino (Sundays).

Buffet prices start at P795 net (kids 6-10 years old) and P1,495 net (adults).

“We recognize the value of hard work. Graduating is no mean feat and we want to congratulate this year’s graduates by giving them this special reward,” said Anthony Tan, CPH’s General Manager.

About Century Park Hotel
Launched in 1976, the Century Park Hotel remains as one of the finest hotels in Manila. It is owned and operated by Maranaw Hotels and Resort Corporation and enjoys a mix of local and international patrons. The renowned establishment has over 500 rooms in varied types and facilities for a complete dining and leisure experience. To know more about Century Park Hotel, visit www.centurypark.com or contact information@centurypark.com.ph and telephone number: (632) 528-8888. (PR)

Wednesday, March 13, 2019

Spice up your summer thru PETA workshop

Everyone seems to be always on their toes waiting for the most fun part of the year—summer! Where deadlines are over and shorelines are closer and the thought of it makes you jump in full glee and awe. Summer is the time to unearth new things to enjoy or spice up your craft to its fullest potential!

Joining in on the fun is Philippine Educational Theater Association (PETA), one of the country’s pioneer theater groups. PETA is opening up its stage during the exciting sunny days with its annual PETA’s Workshop Express coming to you this April.

Known for their fun and exciting theater arts workshops, PETA ensures you your best summer experience through activities that develop you and your inner artist. With this year’s eight (8) sets of intensive theater arts courses, every single one is bound for a summer well-spent.
Little ones ages 6-8 years old are in for a meaningful treat as they flourish their imagination and self-confidence through the art of rhythmic movement, dance, songs, games, painting, puppetry, storytelling, and role-playing done in various artistic processes.

Kids from 9 to 12 years old can also unfold the beauty of exploring through music, visual arts, writing poetry and short stories, storytelling, drama improvisation that leaves no space for boredom as this will be coupled with fun-filled games and activities.

With PETA’s one-of-a-kind Integrated Theater Arts approach, teens ranging from 13-17 years old— in their phase of seeking daring ventures, go through creative drama, sound and music, creative writing, body movement and dance, and visual arts assuring them the fulfillment of their heart’s content.

Students, professionals, and even moms and dads can have their spot at centerstage with a range of courses for beginners to more intermediate performers. Adults can choose from Theater Arts for new learners, Basic Acting for experienced performers, and Creative Musical Theater for the musically-inclined.
This holistic theater experience brought by PETA Artist-Teachers make for a go-to pursuit during the summer break. Workshop schedules are especially designed for the young ones looking for a creative way to spend their vacation and busy adults in need of an exciting break from school or work. Adult courses are on April 27, May 4-5, 11-12, 18, 25-26, June 1-2, 8-9. Two merry weeks await kids and teens who may choose from two batches with the ff. dates: (Batch A) April 8-13, 15-16, 22-26 and 28, (Batch B) April 30, May 1-3, 6-10, 14-and 19.

Enrollment is made easier with 3 quick steps! To register, secure an interview from Tuesday to Saturday, 10 AM – 5:30 PM through Jill Raz at (02) 725 6244, or 0917 804 2618 or by visiting bit.ly/PETAWorkshops. On the day of your interview, don’t forget to bring two (2) passport sized photos and your reservation fee. Early enrollees, groups of three (3) or more people, and returning students can enjoy exclusive discounts! The PETA Summer Workshop will be held at the PETA Theater Center in New Manila, Quezon City.

Beat that summer 2019 heat, and spice it up with PETA’s Summer Workshops! We can’t wait to see you this coming April to June 2019!  (PR)

P1M tax-free awaits for the winner of Happiest Pinoy

PJ Lhuillier, Inc. (standing, from left) First Vice President and IMC 
group head Michael Sena, President and CEO Jean Henri Lhuillier, Senior 
Executive Vice President Philippe Andre Lhuillier, and First Vice President 
for Cebuana Lhuillier Insurance Solutions, Foundation and Business Solutions 
Jonathan Batangan. They are joined by 2015 Happiest Pinoy Richardson 
Navor and 2012 Happiest Pinoy Rommel Arellano during the 2018 Search 
for the Happiest Pinoy launch.


The Cebuana Lhuillier Search for the Happiest Pinoy is now down to 20 finalists and one of them will take home P1 million in cash prizes. The latest edition of the competition garnered close to 800,000 applications from various localities nationwide, making it the biggest in the Search’s ten-year history.

From the 20 finalists, 10 category winners will be named, representing the youth, senior citizens, overseas Filipino workers, lingkod bayan, professionals, manggagawang Pinoy, entrepreneurs, employees, persons with disabilities, and lesbian, gay, bisexual, transgender, and queer community. They will each receive P50,000 in cash prizes.

The 10 category winners will go through a panel interview to determine this year’s Happiest Pinoy grand winner who will take home P1,000,000 tax free.

The bi-annual Search for the Happiest Pinoy is an advocacy program of Cebuana Lhuillier, the country’s largest microfinancial services company. The vision behind the search is to celebrate the Filipino values of resilience, hope and tenacity.

Filipinos are one of the most resilient people in the world, facing life’s challenges with optimism, faith and a can-do attitude. At Cebuana Lhuillier, we believe that this should be recognized and encouraged at all times,” said Jean Henri Lhuillier, Cebuana Lhuillier president & CEO.

It is only fitting that we reach the final stages of the search this month – to coincide with the International Day of Happiness on March 20, as declared by the United Nations to recognize happiness as a “fundamental human goal.” Similarly, we at Cebuana Lhuillier believe that an inclusive and well-balanced approach to economic growth is a means to promote the happiness and well-being of every person,” Lhuillier adds.

For its efforts, the Search for the Happiest Pinoy has received recognitions from the International Business Awards, 48th Anvil Awards, Philippine Quill Awards, Panata Awards, and the Golden Bridge Awards.(PR)

The newest studio venue in Makati


The 9th Studios Creative Hub was inaugurated last January 2019, since then it became a favorite place for various activities, from fitness and yoga to dance, theater rehearsals to art events. It is located on the 9th floor of the Dominion Building on Arnaiz Avenue, Makati. The Creative Hub is composed of 2 rooms, a dance studio and a multipurpose hall, both are ideal spaces for artistic expression as well as corporate activities like seminars, meetings and lectures.
Since its opening, the 9th Studios has been actively promoting its regular Fitness Sessions for beginners and enthusiasts alike, the sessions include Dance Fitness, Pop Jazz, Hip Hop and Yoga.

Aside from the fitness activities, the 9th Studios was also the venue for showcasing artistic expression such as painting demonstration of Brazilian Watercolorist Eudes Correia (#eudescorreia). The dimensions of the Creative hub are ideal to host such events.
The 9th Studios Creative Hub resides in the heart of Makati (across Greenbelt 1) the perfect location for holding rehearsals and classes for dance, theater and music. It is commuter friendly: near the P2P buses north and southbound, 15-minute walk to the Ayala MRT Station, 1 jeepney ride from Libertad LRT.

Our growing family of Client/Partners include: Atlantis Theatrical, Japan’s Gumbo Theater and Align and Refine Yoga.
As the name suggests, The 9th Studios Creative Hub is opening its doors to collaborations with other groups for events such as lectures, seminars, private parties, rehearsals, and other artistic activities limited only by the clients’ imagination.
For inquiries and reservations please contact the 9th Studios Creative Hub at (0917) 716 0278 or (02) 729 9685 or email us at the9thstudios@gmail.com. Follow us on Facebook https://m.facebook.com/The9thStudios/ and Instagram @the9thstudioscreativehub (PR)

Tuesday, March 12, 2019

Tokenized real estate: The best way to buy and sell properties

Are you a retiring soon and wants to live in the Philippines? Are you a businessman looking for properties to purchase? Did you know that there’s a better, faster, and safer way to do this? Welcome to the world of C Estates Inc.!

Housed at One Global Place in Bonifacio Global City in Taguig, C Estates will soon launch its tokenized real estate exchange platform that will make buying and selling properties easy for everyone. By using the platform which is based on blockchain technology, the company hopes to create attractive investment opportunities in the Philippines.

As the name implies, tokenized real estate means that ownership interest in real estate is represented by virtual tokens that exist on a blockchain. This is the same technology used in popular cryptocurrencies, but tokenizing real estate complies with security regulations.

Among others, the token can represent ownership in the asset, equity in the legal structure that owns the asset, or income based on cash flows from the asset. This is a far cry from the old and outdated way of regular real estate transactions that take time and rely heavily on documents.

By using the C Estates platform, investors can buy shares in various properties, earn rental income based on the tokens they have, and sell tokens at a higher price when the value of the property increases.
Tokenization and the blockchain have many advantages over traditional real estate methods like increased liquidity and transparency, enhanced security, and simplified management. However, some people may find it difficult. Fortunately, C Estates is here to make things easy.

“We hope to break the barriers that prevent investors from doing business in the country. I envision the platform to be a complete ecosystem and marketplace in the digital world where real estate companies can do business fast, easily, and securely. In this system, everyone wins because everyone will earn,” according to Teruo Sumida, C Estates founder and CEO.

With the help of C Estates, investors from all over the world can buy local properties at the best prices, liquidate them anytime, and pay minimal transaction fees. Unlike the traditional way of doing things, buyers and sellers will have peace of mind,” he added.

Sumida is no stranger to the local real estate market. The young head of C Estates has lived in the country for the past 15 years. He started an online gaming company in 2003 and sold it in 2008 to concentrate on real estate.

The Philippines was not affected by the financial crisis and the market had a big potential. I introduced local properties to Japanese investors and sold 2,000 condo units in Makati in the first five years. We have very affordable payment terms for OFWs until the condo is completed, and these attracted a lot of foreign buyers,” he explained.

Sumida and his hardworking staff speak from their experiences as property consultants for foreign-owned condominiums in the country. His team with the Capitarise Corporation once managed Versailles Stay at One Central, a high-end condotel mostly for foreigners in Makati City, and The 8 Newton that offers properties in Cebu for Japanese retirees. This project is in partnership with Megaworld Corporation, one of the most recognized and top developers in the country.

“We started as a traditional real estate company, but we found a better way of doing things. Investors no longer need to contend with long lines, wasted hours, and tiring legwork to confirm and validate documents. With C Estates, you can do everything online and all you need is the tip of your finger,” Sumida concluded. 

For more information about tokenized real estate, visit https://cestates.io/ or email info@cestates.io. (PR)